アートとしてのSHOWROOM

＜p＞＜em＞＜strong＞Customer Experience Sales & Marketing＜/strong＞＜/em＞ has come to dealerships and car sales professionals over the past 5 years and they are struggling to adapt to the newly empowered car buyer. ＜strong＞A new approach to car sales training and personnel development＜/strong＞ has never been more important in a world where the internet and smartphone technology has quickly levelled the playing field. Who better to bridge that gap than a Sales and Marketing pro who has successfully married the skills and insights from a 25+ year career in corporate sales and marketing with a decade on the dealership showroom floor.＜/p＞ ＜p＞＜strong＞Gordon Wright＜/strong＞ pioneered a new approach to car sales as he worked through the pre-Facebook and smartphone era to the recent disruption across the industry. His first book, “＜em＞A New Way to Buy a Car＜/em＞”, was a Consumer Awareness Guide directed at car buyers. Now, in his second book, “＜em＞＜strong＞50 Steps to Showroom Mastery＜/strong＞＜/em＞”, he is sharing with the next generation of car sales professionals, the sales approaches and techniques that helped him successfully navigate a period of dramatic industry change in the dealership showroom.＜/p＞ ＜p＞This new book takes the best (and still appropriate) practices of the past along with new methods developed over the past five years and weaves them into ＜strong＞a method that is completely in tune with the new attitudes and expectations of today’s customers＜/strong＞ (both millenials and their parents). It is offered in an easy-to-follow sales training manual in the format of 50 short lessons developed, used and tested on the dealership showroom sales floor over the past decade.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。

※ご購入は、楽天kobo商品ページからお願いします。

※切り替わらない場合は、こちら をクリックして下さい。

※このページからは注文できません。